"A household residing in North London seeks an extraordinary and qualified tutor to assist their most junior child on his initial journey to turning into an British gentleman."
Upon seeing this advertisement, you might easily overlook the wording "beginning" as just a turn of phrase.
Yet, it could be the most important element of this distinctive position posting, as it attempts to hire a teacher for a 12-month-old.
Many of applications have since been submitted since the anonymous family posted their search for the highly paid tutor, who has to be "an exceptional individual".
Over the last few weeks, the advert has gained notice in the media, with numerous asking why?
Progressive Approach
A tutoring expert, chief executive of Tutors International, which is helping the family in their hunt, explained that despite initial scepticism, he considered the concept "visionary", and "progressive".
When he consulted the family, he said they recognized the unconventional aspect of their demand, and how young their son is.
Nevertheless, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had held off until their firstborn was five, and by that point "cultural influence had by then taken hold".
But what did the family refer to by "cultural predisposition"?
It's "all-encompassing", Adam answered. "The way you eat, the way you speak".
He said the older sibling had adopted "very nuanced, body language" from the family, and had assumed their cultural habits. The family told Adam they did not want this pattern to recur with their younger child.
The strategy: To bring in a English tutor, who must speak with RP, to shape the baby right from the beginning.
Subtle Influence
"A lot of the learning at the start here is somewhat absorbed naturally," stated the expert.
It's through this subtle influence that the family are expecting the child will adopt the UK customs they want to cultivate.
The consultant explained the tutor had to be somebody who studied at "the right kinds of schools – similar types of schools as the family aspire to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be carrying out things they may not realize they're doing, just naturally," he commented.
Money No Object
The family explained to the expert the chosen tutor should preferably also have knowledge of or enthusiasm in riding, alpine skiing, creative fields and instrumental training so as to influence the child in a wide range of hobbies.
More than that though, he stated the family wanted the tutor to register the child on a range of courses so the child would be "equestrian training and picking up an instrument by the time they are approximately three years old".
In the family's view, guiding their son grow into a "British gentleman" will lead to accomplishment and provide access.
"For all the rights and wrongs of that, because it's certainly a class statement," he adds.
Yet, notwithstanding all this guidance in "UK identity", could the child pick up what is termed cultural bias from the multicultural family he lives with regardless?
"Certainly", replied Adam. "They know this might not succeed, but they've merely embraced the view of, 'let's give it a go and let's go as quickly as we can', because the price of it is not a concern," he stated.
Impractical
A number of in the private teaching field who have similar reservations.
Another CEO, CEO and founder of an educational organization, who also offer personal educators, stated that "the process of adopting dual cultures, or in fact, discovering oneself, is something that must be grown into, not manufactured."
The expert wrote that he had moved from the Far East to the UK at the age of 7 years old, and had been raised understanding and living two backgrounds. He continued to be educated at Cambridge University.
"The concept that an individual can act as a embodiment of Britishness, a person who can in some way transplant the attributes of a English gentleman upon a 12-month-old child, appears idealistic and unfeasible," he wrote.
"From my perspective, having a quintessentially UK tutor from babyhood will does not necessarily produce the outcome they want.
"I wasn't provided with such a figure, and nevertheless I have been lucky enough to live many of the situations they aspire for their son."
He added: "The fact is, personal identity cannot be imposed from the external environment; it must be chosen, and it must come from within."
Buying Britishness
Of course, UK identity is something the CEO thinks can be taught – and commercialized.
"I believe the reality that the international society regards us in this light is something that we should be cherishing|valuing|appreciating
